国潮插画传承定位概念

现代插画与一般意义上的艺术插画有一定的区别。从两者的功能、表现形式、传播媒介等方面有着差异。现代插画的服务对象首先是商品。商业活动要求把所承载的信息准确、明晰地传达给观

众，希求人们对这些信息正确接收、把握，并在让观众采取行动的同时使他们得到美的感受，因此说它是为商业活动服务的。

There are some differences between modern illustration and general art illustration. There are differences in their functions, forms and media. The service object of modern

illustration is commodity first. Business activities require that the information carried by them be accurately and clearly conveyed to the audience, hoping that people can correctly

receive and grasp the information, and make the audience take action while making them feel beautiful. Therefore, it is for business activities.