吉祥物形象系统及IP定位概念

现代设计的出现和发展，使人们对标识的认知有了质的飞跃，加之新时代的生活，对社会的观念，追求与理想，有了根本的变化，因而，使得现代视觉传达设计有了长足的发展，标误用已经从过

去单一的表现内容，延展到多重领域和各类文化、文明活动；

从全球的奥运会，到一个企业的企业形象CIS，标识的作用和影响是过去远不可比拟的，这其中的吉祥物形象更是个性、特征、思想鲜明，它表达的已不仅是一种追求和愿望，更重要的是反映时

代、社会的理想与特征，个性化、思想性、先进性和未来性是现代吉祥物表现的具体内涵

With the emergence and development of modern design, people's cognition of logo has made a qualitative leap. In addition, the life of the new era, the concept, pursuit and ideal

of society have undergone fundamental changes. As a result, modern visual communication design has made great progress. The misuse of logo has extended from single content

to multiple fields and various cultural and civilized activities;

From the global Olympic Games to the image of an enterprise CIS, the role and influence of the logo is far from advanced. The mascot image is more distinctive, characteristic and

distinct. It is not only a pursuit and desire, but also a reflection of the ideals and characteristics of the times and society. The concrete connotation of performance