包装系统定位概述

 

市场定位：包装设计的市场定位需要先确定商品在市场中的位置，而商品的市场定位通常是由商家决定的。①商品档次；②市场选择；③摆放位置

 

消费者定位：准确的消费者定位才能够最大可能的抓住消费者，商品所针对的消费群体通常也是由商家确定的。①性别年龄；②兴趣爱好；③购买能力

 

设计风格定位：包装设计的风格千变万化，怎样在设计之初就找准方向、确定风格，也是设计表达能否成功的关键。①商品自身的性质；②同类产品的设计表达；③消费者的喜好；④销售场所

 

 

Overview of packaging system positioning

 

Market positioning: the market positioning of packaging design needs to determine the position of goods in the market, and the market positioning of goods is usually

 

determined by the business. ① Commodity grade; market choice; location

 

Consumer positioning: accurate consumer positioning can capture consumers as much as possible. The consumer groups targeted by commodities are usually determined by

 

businesses. ① Gender and age; ② hobbies; ③ purchasing power

 

Design style orientation: the style of packaging design is ever-changing. How to find the right direction and determine the style at the beginning of design is also the key to the

 

success of design expression. ① Secondly, the design expression of similar products; ③ consumers' preferences; ④ sales place