品牌策划系统及完整定位概念

品牌策划（Brand planning）是深层次表达：品牌策划就是使形象及产品在消费者脑海中形成一种个性化的区隔，并使消费者与企业品牌和产品品牌之间形成统一的价值观，从而建立起自己的品

牌声浪。品牌是给拥有者带来溢价、产生增值的一种无形的资产，他的载体是用以和其他竞争者的产品或服务相区分的名称、术语、象征、记号或者设计及其组合。增值的源泉来自于消费者心智

中形成的关于其载体的印象。更深层次的表达是：能够做到口口相传的牌子才称得上品牌。

Brand planning is a deep expression: brand planning is to make the image and products form a personalized distinction in the minds of consumers, and make consumers and

corporate brands and product brands form a unified values, so as to establish their own brand voice. Brand is an intangible asset that brings premium and value-added to the

owner. Its carrier is the name, term, symbol, mark or design and its combination that distinguish it from other competitors' products or services. The source of value added comes

from consumers' mind  The impression of its carrier formed in the process of communication. The deeper expression is: a brand that can be passed on by word of mouth can be

called a brand.