商标LOGO企业的无形资产

商标是企业的无形资产，商标的价值多少，没有一个非常固定的判定。商标在投资或经营过程中作为资产的价值，即商标资产所含资本量的大小。是指其资本价值，而不是荣誉上的或主观上的价

值。常见的价值判定通常决定于商标的认知度、认可度，以商标能够为企业带来的预估测值来评测。

Trademark is the intangible assets of an enterprise. There is no fixed judgment on the value of a trademark. The value of trademark as an asset in the process of investment or

operation, that is, the amount of capital contained in trademark assets. It refers to its capital value, not its honor or subjective value. The common value judgment usually depends

on the recognition and recognition of the trademark, which is evaluated by the estimated value that the trademark can bring to the enterprise.